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Case Study Rubric for Bachelor's Economics

Case StudyBachelor'sEconomicsUnited States

Moving undergraduates beyond simple summarization requires rigorous standards for abstract formalization. By prioritizing the Economic Theoretical Framework and Evidence & Case Integration, this tool ensures students identify mechanisms like market failures rather than just retelling events.

Rubric Overview

DimensionDistinguishedAccomplishedProficientDevelopingNovice
Economic Theoretical Framework30%
Exceptional mastery for a bachelor student; the student not only applies the correct model with precision but critically evaluates its fit for the specific case, addressing assumptions or limitations.Thorough and well-developed; the student selects the most appropriate model and integrates it seamlessly into the argument with precise terminology and custom application.Competent execution; the student identifies a relevant model and defines it accurately, though the application to the case may be somewhat mechanical or formulaic.Emerging understanding; the student attempts to use economic concepts but relies heavily on intuition, generic definitions, or applies the model with inconsistent logic.Fragmentary or misaligned; the analysis is purely narrative or journalistic, lacking any recognizable economic theoretical framework.
Evidence & Case Integration25%
Exceptional integration where disparate case facts are synthesized to reveal patterns or insights not immediately obvious in the text. The student seamlessly weaves quantitative and qualitative data to construct a watertight argument.Thorough and well-supported analysis where key arguments are consistently backed by relevant case data. The link between the framework and the evidence is explicit and logical.Competent execution where the student selects appropriate case data to fit the framework's categories. The evidence is accurate and relevant, though the application may be linear or formulaic.Emerging understanding where the student attempts to use case data but often relies on descriptive summary or 'data dumping' rather than analysis. Connections between evidence and theory are loose or inconsistent.Fragmentary work that relies on personal opinion, external general knowledge, or unfounded assumptions rather than specific case facts. The analysis ignores the provided data.
Recommendations & Concluding Logic25%
The student provides sophisticated, nuanced recommendations that balance conflicting economic constraints and anticipate implementation challenges.The student delivers thorough, well-supported recommendations that clearly derive from the analysis and address standard economic criteria.The student provides functional recommendations that are consistent with the analysis and acknowledge key constraints, though they may lack depth.The student attempts to provide recommendations, but the logic is disjointed, generic, or misses key economic constraints.The work fails to provide a coherent conclusion or recommendation, with significant misalignment to basic economic principles.
Professional Communication & Mechanics20%
The writing demonstrates rhetorical sophistication and precision, utilizing economy of language to enhance the argument's impact. Visuals and citations are seamlessly integrated, creating a compelling narrative flow that is exceptional for a Bachelor-level student.The work is thoroughly polished, well-structured, and strictly adheres to academic conventions with no significant errors. Paragraphs are unified and transitions are smooth, ensuring the reader follows the logic effortlessly.The work executes core requirements accurately, maintaining an objective tone and standard structure. While mechanically correct and readable, the writing may rely on formulaic transitions or lack tight economy.The work attempts academic conventions but execution is inconsistent, marked by distracting mechanical errors or structural lapses. It may mix formal analysis with colloquialisms or fail to properly introduce evidence.The work is fragmentary or misaligned, failing to apply fundamental academic standards. Writing may be incoherent, entirely informal, or lacking basic attribution of sources.

Detailed Grading Criteria

01

Economic Theoretical Framework

30%β€œThe Lens”Critical

Evaluates the selection and accurate explication of economic models. Measures the cognitive transition from narrative observation to abstract economic formalization, assessing whether the student correctly identifies underlying mechanisms (e.g., market failures, elasticity, game theory) rather than just summarizing events.

Key Indicators

  • β€’Selects economic models that align specifically with case constraints and market structures
  • β€’Translates narrative case data into formal representations (graphs, equations, or decision trees)
  • β€’Identifies specific economic mechanisms driving outcomes (e.g., adverse selection) rather than summarizing chronology
  • β€’Defines theoretical assumptions and boundary conditions accurately within the analysis
  • β€’Justifies the exclusion of competing theories based on evidence provided in the case

Grading Guidance

To advance from Level 1 to Level 2, the student must shift from a purely journalistic summary of events to attempting an economic classification. While Level 1 work relies entirely on common sense or restating case facts, Level 2 work introduces specific economic terminology (e.g., mentioning 'elasticity' or 'oligopoly'), even if the application remains superficial or contains minor conceptual definitions errors. The threshold between Level 2 and Level 3 is defined by the accuracy and relevance of the model selection. Level 2 submissions often force-fit a generic model to the case without accounting for specific assumptions, whereas Level 3 demonstrates competence by selecting the correct theoretical framework (e.g., distinguishing between Perfect Competition and Monopolistic Competition) and accurately explaining its standard mechanics without major errors. Moving from Level 3 to Level 4 requires bridging the gap between textbook theory and case reality. A Level 3 analysis explains the theory in isolation, while Level 4 integrates case evidence into the theoretical structure, explicitly identifying how specific variables in the case (such as a price floor or a technology shock) shift curves or alter equilibrium conditions. Finally, the distinction between Level 4 and Level 5 lies in the critical evaluation of the framework. Level 5 work not only applies the model flawlessly but also critiques its limitations regarding the specific case, synthesizes multiple theoretical perspectives, or mathematically derives counterintuitive insights that a narrative review would miss.

Proficiency Levels

L5

Distinguished

Exceptional mastery for a bachelor student; the student not only applies the correct model with precision but critically evaluates its fit for the specific case, addressing assumptions or limitations.

Does the analysis go beyond standard application to critically evaluate the theoretical framework's limitations or validity within the specific context of the case?

  • β€’Explicitly discusses assumptions underlying the chosen model (e.g., ceteris paribus, rationality) in the context of the case.
  • β€’Synthesizes the primary model with a secondary concept or alternative theory to address complexities.
  • β€’Identifies where the theoretical model diverges from the observed case reality (nuanced gap analysis).
  • β€’Formalization (graphs/equations) is customized specifically to case data, not just generic textbook illustrations.

↑ Unlike Level 4, which applies the model thoroughly and correctly, Level 5 critically assesses the model's explanatory power or limitations regarding the specific case facts.

L4

Accomplished

Thorough and well-developed; the student selects the most appropriate model and integrates it seamlessly into the argument with precise terminology and custom application.

Is the economic model applied consistently throughout the analysis with precise terminology and clear logical connections to case evidence?

  • β€’Selects the most specific variation of a model (e.g., 'Oligopoly with Kinked Demand Curve' rather than just generic 'Supply and Demand').
  • β€’Definitions of economic terms are precise, accurate, and integrated into sentences rather than listed separately.
  • β€’Visuals or formalizations (if present) are correctly labeled and directly referenced in the text to support arguments.
  • β€’Consistently distinguishes between correlation and causal economic mechanisms.

↑ Unlike Level 3, which treats the model as a separate 'checklist' item to be defined and briefly applied, Level 4 integrates the theoretical framework deeply into the flow of the argument.

L3

Proficient

Competent execution; the student identifies a relevant model and defines it accurately, though the application to the case may be somewhat mechanical or formulaic.

Does the work correctly identify and define a relevant economic model, applying it to the main facts of the case without significant theoretical errors?

  • β€’Identifies a standard, relevant economic model (e.g., Porter’s 5 Forces, IS-LM, Elasticity).
  • β€’Definitions of concepts are theoretically accurate (textbook-correct).
  • β€’Maps at least one specific case fact to a variable in the model (e.g., linking a price hike to a supply shift).
  • β€’Uses standard economic terminology, though phrasing may be slightly repetitive or stiff.

↑ Unlike Level 2, which may have vague or colloquial definitions, Level 3 demonstrates technical accuracy in defining and explaining the chosen economic concepts.

L2

Developing

Emerging understanding; the student attempts to use economic concepts but relies heavily on intuition, generic definitions, or applies the model with inconsistent logic.

Does the work attempt to frame the case using economic terms, even if the definitions are vague or the application is superficial?

  • β€’Mentions economic terms (e.g., 'supply', 'monopoly') but uses them colloquially rather than technically.
  • β€’Selects a model that is only tangentially relevant or too broad for the specific problem.
  • β€’Descriptions focus more on describing the events of the case (narrative) than explaining the mechanism.
  • β€’Contains minor theoretical errors (e.g., confusing a shift in demand with a change in quantity demanded).

↑ Unlike Level 1, which ignores economic theory entirely, Level 2 attempts to reference economic concepts or models, even if the execution is flawed.

L1

Novice

Fragmentary or misaligned; the analysis is purely narrative or journalistic, lacking any recognizable economic theoretical framework.

Does the work rely entirely on storytelling or personal opinion, failing to utilize any formal economic models or concepts?

  • β€’Restates case facts without abstraction or analysis.
  • β€’Uses no specific economic terminology or models.
  • β€’Explains events based on sentiment or morality rather than economic incentives or mechanisms.
  • β€’Fundamental misunderstanding of core concepts (e.g., treating revenue as profit).
02

Evidence & Case Integration

25%β€œThe Proof”

Evaluates the specific application of case data (quantitative and qualitative) to the chosen framework. Measures the rigor of substantiation, assessing how effectively the student synthesizes specific case facts to validate their theoretical assumptions without relying on unfounded generalizations.

Key Indicators

  • β€’Selects relevant quantitative data to populate specific variables in economic models.
  • β€’Synthesizes qualitative case details to contextualize theoretical assumptions.
  • β€’Validates arguments explicitly using specific evidence rather than generalizations.
  • β€’Triangulates multiple data points to support complex economic claims.
  • β€’Aligns chosen framework components directly with corresponding case facts.

Grading Guidance

Moving from Level 1 to Level 2 requires the student to shift from purely theoretical or opinion-based writing to attempting citation of the case; Level 1 responses rely on broad generalizations or define economic concepts without application, whereas Level 2 responses identify at least some specific numbers or quotes, even if these data points are merely listed rather than analyzed. The transition to Level 3 marks the achievement of basic competence, where data is functional rather than decorative. Unlike Level 2, where evidence may be irrelevant or cherry-picked, Level 3 work accurately maps specific case facts to the variables in the chosen framework, ensuring conclusions are derived directly from the provided text. Climbing to Level 4 involves a leap in synthesis and rigor. While Level 3 work matches evidence to theory correctly, Level 4 work triangulates multiple data points (combining quantitative financials with qualitative market sentiment) to build a robust argument, often anticipating potential counter-arguments by acknowledging conflicting data. Finally, Level 5 represents a professional standard of seamless integration. The distinction here lies in the depth of analysis; the student uses case data not just to support a claim, but to stress-test the theoretical framework itself, deriving insights that are logically inferred through rigorous economic reasoning rather than explicitly stated in the text.

Proficiency Levels

L5

Distinguished

Exceptional integration where disparate case facts are synthesized to reveal patterns or insights not immediately obvious in the text. The student seamlessly weaves quantitative and qualitative data to construct a watertight argument.

Does the analysis synthesize specific, distinct case details to uncover deeper insights or patterns that strongly validate the theoretical application?

  • β€’Triangulates evidence by combining quantitative financials with qualitative operational details to support a single claim.
  • β€’Identifies and addresses potential contradictions or nuances in the case data rather than ignoring them.
  • β€’Demonstrates 'data density' where every theoretical assertion is backed by specific, cited details (names, dates, figures).
  • β€’Avoids all 'fluff' or generalizations; every sentence advances the evidence-based argument.

↑ Unlike Level 4, the work does not just support arguments with evidence but synthesizes multiple data points to create a nuanced, multi-dimensional validation of the framework.

L4

Accomplished

Thorough and well-supported analysis where key arguments are consistently backed by relevant case data. The link between the framework and the evidence is explicit and logical.

Is the work thoroughly developed with explicit, logical links between the chosen framework and specific case evidence for all major arguments?

  • β€’Provides specific evidence (quotes, numbers, specific events) for every major theoretical claim.
  • β€’Accurately interprets quantitative data (e.g., margins, growth rates) to support qualitative arguments.
  • β€’Structure clearly distinguishes between case facts and the student's analytical interpretation of those facts.
  • β€’Contains no unsupported generalizations (e.g., avoids saying 'The company has bad culture' without citing specific behavioral examples).

↑ Unlike Level 3, the evidence is woven into a cohesive narrative rather than listed mechanically, and multiple pieces of evidence may be used to support a single point.

L3

Proficient

Competent execution where the student selects appropriate case data to fit the framework's categories. The evidence is accurate and relevant, though the application may be linear or formulaic.

Does the work accurately map case data to the framework's requirements, providing sufficient evidence to justify core conclusions?

  • β€’Selects relevant case facts that logically fit the assigned framework categories (e.g., placing a competitor lawsuit under 'Threats' in SWOT).
  • β€’Uses quantitative data correctly when explicitly required by the prompt.
  • β€’Most claims are supported by a reference to the text, though some minor generalizations may remain.
  • β€’Distinguishes between the case's perspective and the student's own opinion.

↑ Unlike Level 2, the student consistently matches evidence to the correct theoretical concepts without significant misinterpretations of the case facts.

L2

Developing

Emerging understanding where the student attempts to use case data but often relies on descriptive summary or 'data dumping' rather than analysis. Connections between evidence and theory are loose or inconsistent.

Does the work attempt to use case data but suffer from 'data dumping,' weak connections to theory, or reliance on broad generalizations?

  • β€’Lists case facts or summarizes the story without explaining how they prove a theoretical point.
  • β€’Relies on broad generalizations (e.g., 'They need more marketing') without citing specific case constraints or budget data.
  • β€’Includes evidence that is tangentially related but does not directly support the specific argument being made.
  • β€’May misinterpret or miscalculate basic quantitative data found in the case.

↑ Unlike Level 1, the work demonstrates familiarity with the case details and attempts to apply them, even if the analytical connection is weak.

L1

Novice

Fragmentary work that relies on personal opinion, external general knowledge, or unfounded assumptions rather than specific case facts. The analysis ignores the provided data.

Is the work largely opinion-based, ignoring specific case facts or failing to apply the framework to the actual scenario provided?

  • β€’Makes claims that directly contradict the facts provided in the case study.
  • β€’Relies entirely on personal opinion or 'common sense' rather than evidence from the text.
  • β€’Fails to cite or reference specific quantitative or qualitative data points.
  • β€’Treats the case as a generic hypothetical rather than a specific set of constraints.
03

Recommendations & Concluding Logic

25%β€œThe Verdict”

Evaluates the derivation of solutions, policy proposals, or predictions. Measures whether conclusions are logically consistent with the preceding analysis and economically feasible, specifically addressing constraints like efficiency, equity, and incentive compatibility.

Key Indicators

  • β€’Derives recommendations directly from preceding quantitative and qualitative analysis.
  • β€’Evaluates economic feasibility considering efficiency, equity, and incentive compatibility.
  • β€’Identifies potential trade-offs, unintended consequences, or moral hazard risks.
  • β€’Proposes implementation strategies that address identified institutional or budgetary constraints.
  • β€’Prioritizes solutions based on projected economic impact and urgency.

Grading Guidance

The transition from Level 1 to Level 2 hinges on the presence of a basic logical connection between the problem and the solution; while Level 1 responses offer disconnected opinions or generic advice, Level 2 responses propose solutions relevant to the case context, even if they lack rigorous economic justification. Moving to Level 3 requires the integration of specific economic reasoning, ensuring conclusions follow logically from the data presented and explicitly address core constraints like efficiency and equity. At this stage, the recommendations are internally consistent and feasible, whereas Level 2 proposals often rely on 'wishful thinking' ignoring constraints. The leap to Level 4 involves a sophisticated treatment of trade-offs and incentives. While Level 3 provides a correct solution, Level 4 evaluates why that solution is superior to alternatives, explicitly discussing incentive compatibility and potential short-term vs. long-term trade-offs. Finally, Level 5 distinguishes itself through foresight and robustness. At this stage, the student not only provides optimized recommendations but also anticipates unintended consequences (e.g., moral hazard) and implementation hurdles, synthesizing complex economic theory with practical reality to offer a prioritized, actionable roadmap.

Proficiency Levels

L5

Distinguished

The student provides sophisticated, nuanced recommendations that balance conflicting economic constraints and anticipate implementation challenges.

Does the conclusion offer a nuanced solution that explicitly balances efficiency, equity, and incentives, including mitigation strategies for potential downsides?

  • β€’Synthesizes conflicting constraints (e.g., efficiency vs. equity) to justify a specific trade-off.
  • β€’Proposes concrete mitigation strategies for the negative externalities or risks of the recommendation.
  • β€’Demonstrates explicit incentive compatibility (explains why agents will comply).
  • β€’Links recommendations tightly to specific evidence points raised in the prior analysis.

↑ Unlike Level 4, the work identifies and addresses the specific weaknesses or trade-offs of the proposed solution (nuance) rather than just arguing for its strengths.

L4

Accomplished

The student delivers thorough, well-supported recommendations that clearly derive from the analysis and address standard economic criteria.

Are the recommendations logically derived from the analysis and defended using clear efficiency, equity, and feasibility arguments?

  • β€’Recommendations flow logically from the diagnosis without gaps.
  • β€’Explicitly addresses both efficiency and equity implications.
  • β€’Provides a clear argument for why the proposed solution is feasible.
  • β€’Structure of the argument is cohesive and polished.

↑ Unlike Level 3, the work provides a strong defense of *why* the recommendation is superior to alternatives, rather than just stating it is a valid option.

L3

Proficient

The student provides functional recommendations that are consistent with the analysis and acknowledge key constraints, though they may lack depth.

Do the recommendations logically follow the analysis and mention standard constraints like efficiency or equity?

  • β€’Conclusion is logically consistent with the preceding analysis (no contradictions).
  • β€’Mentions key constraints (efficiency, equity) even if analysis is standard/formulaic.
  • β€’Proposed solution is theoretically feasible within the context of the case.
  • β€’Adheres to the required format for policy or strategic recommendations.

↑ Unlike Level 2, the recommendation is logically consistent with the preceding analysis and acknowledges core economic constraints.

L2

Developing

The student attempts to provide recommendations, but the logic is disjointed, generic, or misses key economic constraints.

Are recommendations present but marred by logical gaps, generic assertions, or a failure to address feasibility?

  • β€’Recommendations are generic or not tailored to the specific case facts.
  • β€’Logical disconnect exists between the analysis section and the conclusion.
  • β€’Ignores obvious constraints (e.g., budget limits, fairness issues).
  • β€’Descriptions of 'efficiency' or 'equity' are superficial or misused.

↑ Unlike Level 1, the work provides a recognizable recommendation or conclusion, even if it is flawed or poorly supported.

L1

Novice

The work fails to provide a coherent conclusion or recommendation, with significant misalignment to basic economic principles.

Is the conclusion missing, contradictory, or completely unrelated to the case facts and analysis?

  • β€’No recommendation or conclusion is provided.
  • β€’Conclusion explicitly contradicts the findings of the analysis section.
  • β€’Recommendations violate fundamental economic principles (e.g., assumes a 'free lunch' with no costs).
  • β€’Fails to address the prompt's requirement for a solution.
04

Professional Communication & Mechanics

20%β€œThe Polish”

Evaluates the clarity, economy of language, and adherence to academic conventions (citations, graphs labeling, tone). Measures the effectiveness of the rhetorical vehicle independent of the economic content, focusing on paragraph structure and grammatical precision.

Key Indicators

  • β€’Maintains an objective, professional tone suitable for economic analysis.
  • β€’Structures paragraphs logically with clear topic sentences and transitions.
  • β€’Integrates citations and references according to standard academic conventions.
  • β€’Labels and formats visual aids (graphs, tables) for immediate readability.
  • β€’Demonstrates economy of language by eliminating redundancy and vague jargon.
  • β€’Adheres to grammatical and mechanical standards to ensure readability.

Grading Guidance

Moving from Level 1 to Level 2 requires the student to shift from disorganized, informal writing to a recognizable academic format; whereas Level 1 work is characterized by sentence fragments, colloquialisms, or missing visual labels, Level 2 work attempts a formal structure but is marred by frequent mechanical errors or inconsistent formatting that distracts the reader. To cross the threshold into Level 3 (Competence), the student must eliminate distracting errors and adopt a consistent professional tone. Level 3 work is mechanically sound, properly cites sources, and includes labeled graphs, though the writing may remain wordy or the transitions between paragraphs somewhat clunky. The leap from Level 3 to Level 4 is defined by the refinement of flow and economy. While Level 3 is compliant with rules, Level 4 is rhetorically effective; the student uses precise vocabulary, seamless transitions, and integrates visual aids directly into the narrative flow rather than treating them as appendages. Finally, achieving Level 5 (Excellence) requires a standard of professional polish indistinguishable from a workplace analyst's report. At this level, economy of language is maximizedβ€”every word serves a purposeβ€”and the mechanics are invisible, allowing the economic argument to stand entirely on its own merits without rhetorical friction.

Proficiency Levels

L5

Distinguished

The writing demonstrates rhetorical sophistication and precision, utilizing economy of language to enhance the argument's impact. Visuals and citations are seamlessly integrated, creating a compelling narrative flow that is exceptional for a Bachelor-level student.

Does the work demonstrate sophisticated rhetorical control and precise economy of language that enhances the analytical depth?

  • β€’Integrates evidence and visuals seamlessly into the narrative flow without 'stopping' to explain them clumsily
  • β€’Demonstrates high 'information density' (conveys complex ideas concisely without fluff)
  • β€’Uses precise, domain-specific vocabulary accurately throughout
  • β€’Structure anticipates reader needs through advanced signposting beyond simple transitions

↑ Unlike Level 4, which is polished and error-free, Level 5 demonstrates a strategic use of rhetoric and superior economy of language that makes the writing persuasive rather than just clear.

L4

Accomplished

The work is thoroughly polished, well-structured, and strictly adheres to academic conventions with no significant errors. Paragraphs are unified and transitions are smooth, ensuring the reader follows the logic effortlessly.

Is the work polished, concise, and mechanically sound with smooth transitions and strict adherence to conventions?

  • β€’Paragraphs strictly follow unity principles (one main idea per paragraph with clear topic sentences)
  • β€’Citations are consistently formatted according to the required style guide (e.g., APA/MLA) with no errors
  • β€’Transitions between paragraphs are explicit and logical
  • β€’Visuals include proper captions, labels, and specific references in the text (e.g., 'As shown in Figure 1...')

↑ Unlike Level 3, which is functional and accurate, Level 4 is fluid, concise, and devoid of distracting wordiness or minor formatting inconsistencies.

L3

Proficient

The work executes core requirements accurately, maintaining an objective tone and standard structure. While mechanically correct and readable, the writing may rely on formulaic transitions or lack tight economy.

Does the work meet academic conventions and mechanical standards sufficient for clear, objective communication?

  • β€’Maintains an objective, academic tone (avoids first-person or emotional language)
  • β€’Includes citations for all external data, though minor formatting inconsistencies may exist
  • β€’Grammar and syntax are sufficiently correct to ensure readability without confusion
  • β€’Graphs and tables are present and labeled, though captions may lack detail

↑ Unlike Level 2, which has distracting errors or lapses in tone, Level 3 consistently maintains academic standards and readability throughout the document.

L2

Developing

The work attempts academic conventions but execution is inconsistent, marked by distracting mechanical errors or structural lapses. It may mix formal analysis with colloquialisms or fail to properly introduce evidence.

Does the work attempt academic conventions but suffer from distracting errors, inconsistent tone, or structural lapses?

  • β€’Citations are present but frequently incorrectly formatted or missing for some claims
  • β€’Paragraphs often lack clear topic sentences or drift between multiple unrelated points
  • β€’Contains occasional colloquialisms, contractions, or informal phrasing (e.g., 'huge problem', 'I think')
  • β€’Visuals are pasted in without labels, captions, or textual reference

↑ Unlike Level 1, which fails to apply fundamental concepts, Level 2 attempts structure and citation but lacks the skill to execute them consistently.

L1

Novice

The work is fragmentary or misaligned, failing to apply fundamental academic standards. Writing may be incoherent, entirely informal, or lacking basic attribution of sources.

Is the writing unstructured, lacking citations, or mechanically obstructive to understanding?

  • β€’Fails to cite external sources entirely
  • β€’Uses text-speak, slang, or highly subjective language throughout
  • β€’Sentence structure is frequently broken (run-ons, fragments) making meaning difficult to parse
  • β€’Visuals are missing where required or are unreadable

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How to Use This Rubric

This rubric focuses on the analytical rigor required for upper-division coursework, specifically prioritizing the Economic Theoretical Framework. It ensures students aren't just summarizing the case chronology but are actively identifying underlying mechanisms like elasticity or game theory to explain market outcomes.

When differentiating between proficiency levels, look closely at the Recommendations & Concluding Logic. A top-tier response must do more than suggest a solution; it must explicitly address trade-offs and incentive compatibility, validating feasibility against the specific constraints identified in the earlier analysis.

Upload your case prompts and student submissions to MarkInMinutes to automatically grade against these criteria and generate detailed feedback on their economic reasoning.

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